9 comments / Posted on by Deanne Shanteau

Hi hi hi, everyone!! 

I am really over the moon to announce my latest little business venture with me myself and I! I have decided to branch out and start a lifestyle blog using my "Sincerely, Style Snob" platform! I wanted to share a story that stands out SO MUCH in my head lately before I expand on that.

When I was 23 I was promoted into management at Diane von Furstenberg, I worked for her boutique in the Palazzo in Las Vegas and LOVED it! I had just graduated college and I was so excited for life, wanting to grow with this small company that I believed in! There were a few women that were years older than me that worked there. Some worked there part time for a hobby, some had other things outside of DVF and this was their part time gig etc. Well one of these ladies was a woman named Jacqueline. Jacqueline was 30 years old, married and had 3 step children. At the time, 30 seemed so far away. Jacqueline had a lifestyle blog and at the time, instagram wasn't a huge thing for business and branding and in college I certainly didn't have time to read blogs. Her blog was more of a hobby, she totally did it just for herself and didn't have the biggest following, but who cares?! Blogging seemed like something so far out there to me and the fact that she had her own blog was really cool. I remember thinking to myself "Wow, she has to use all these programs to make her blogs look pretty and she shares things...isn't she scared to put this stuff out there and no one will care?" I was amazed in a sense, but thought this was something I could NEVER do. That was back in the day when my instagram was to share happy times with a small selection of people I personally knew and beyond that, I was not interested in putting myself out there in any way shape or form. I could not imagine sharing my world to that extent. 

After turning 30 and getting engaged all at once, January has been a very strange month for me. I all of a sudden had this timeline that didn't necessarily exist in my 20's, I was always living my best life. I had the instant pressure of an engagement party coming from my family on top of doubting myself in my business, it can be hard to get back into the swing of things after the holidays. It is especially hard for me because I psyche myself out thinking no one will want to shop from me. I also have felt stagnant. I am someone who constantly needs to be evolving and progressing forward. The moment I feel I have hit a plateau, I panic. I also felt I may have lost my sparkle a little. This could have from just being all around burnt out form the constant hustle of buying clothing, doing live sales and try ons to sell the clothes I pick out and then SHIPPING IT ALL and hoping you didn't mess up the orders. It really just put me in a paralysed state for a few weeks, I couldn't move forward, I did not know how to. It was even hard to get out of bed a lot of days. I think this is just a season of my life and I needed a break to allow myself to be re-inspired and figure out what creative outlet will give me my sparkle back.

That brings me to Sincerely Style Snob, this blog. I haven't always been so active on it because I always tell myself "why bother, no one cares." This is negative self talk. I should be so thankful if even one person reads it or relates to my words and they always do! These are lies I am sure all of us tell ourselves when it comes to starting things or sharing a part of ourselves. I have to stop limiting myself, it has gotten pretty bad this last year. So after weeks of taking a step back from my business, focusing on the drama of an engagement party with my family I realised I DO want to expand my brand and have a whole separate little sector for Sincerely Style Snob because WHY NOT?!?! Why wouldn't I? What is stopping me? There is one answer for that...myself. 

I deactivated my personal instagram as it felt like dead weight at this point. I declared that my account, "Sincerely Style Snob" will be for lifestyle content and my "Shop Style Snob" account will remain my boutique + fashion related posts. They go hand in hand, but this way it keeps it more organised and compartmentalised in my brain that has 62 tabs open at all times. It really hit me out of nowhere, but I felt it so so strong. I do things in my life based off feelings. I always pray and ask the universe to make me feel it in my bones when something is meant for me, and it always happens the same way...so I go with it! Another truth is, you never know what will happen if you never try. I am always willing to fail MISERABLY in front of everyone, but at least I tried. Does it scare me to share all the things that make up me on a consistent basis? YES, but it also makes me happy when other women relate or they are thankful I shared something I know! There are so many positives to doing the things that set our souls on fire, its important to remember those and not get drowned in all the things reasons not to do it. I think I may struggle with that for the rest of my life, but I am honest about it and its part of my journey. I am learning to give myself grace and to not let the opinions of others effect me because then I am not really living my own life am I?

I am starting this lifestyle blog on instagram from scratch. I am also hoping to expand with it on my website, add more touches and make it more personalised as time goes on. I am going to take it one step at a time for now though, and let things evolve how they are meant too. Let me tell you, that can certainly deter one from going after what they want if you always think of the whole mountain vs. whatever step one is, Josh reminded me of that (good fiancé). 

To circle back to Jacqueline, I can see how different my outlook on life is at the age of 23 and now being 30. It is crazy to me that I am now that same age, about to do the same thing and how much ti really scared me back then. I had ZERO interest because I told myself other people would have zero interest. I am so thankful for the 3 years I have had as a boutique owner, it is giving me a platform to do this and without that, I may still not be taking the leap to start the blog! Life and its circles...

I wanted to share this, in hopes that it can inspire others to go after things they want no matter what your age is. Everyone's journey in life is so different. I also wanted to share a part of ME, the part that makes me human. We all have fears but I try to let the excitement be what outweighs them. I am excited for this new decade, I just needed to find that sparkle again after letting life overwhelm me! 



Style Snob


  • Posted on by Brittany Schulze

    Congratulations and good luck on your future endeavors! I’ll be here to cheer you on. I turn 30 next year and truly enjoy reading and listening to how you feel its impacted your life.

  • Posted on by Khephra Molloy

    The journey will change as you grow and get older. You will make it work however it needs to for your soul. Honor yourself and truly enjoy building your brand!

  • Posted on by Tami

    Big congratulations 🎈🎉🎊 and so thankful for all of your hard work!! 😍❣️😍❣️

  • Posted on by Liliana

    Wow. The perspective change from 23 to 30. Perfect example of growth. You were fabulous at 23, and even more fabulous now! with this life experience’s taking you into new endeavors. Congratulations on all your success Deanne, and thank you for sharing your story with us.

  • Posted on by Amanda Howell

    I can understand what you mean, I think too much sometimes. I get in my own head and it holds me back. You do you girl. You are fabulous. 🤩 You will succeed at whatever you do. Excited to see what the future holds for you.