I wanted to just drop in here and do a little post as my blogging "career" has gotten a little away from me with the season change etc. Why is that? Well fall/winter is usually my busiest time of year. Everyone loves to update their wardrobes for the new season and I have so much fun assisting with that! It leaves me with a super packed schedule, lots of pre planning and ordering but I LOVE it. I thrive off the hustle. This summer I realized that I don't do well having too much “idle” time. I need to have a packed schedule doing things I love and constantly creating to feel fulfilled and happy. I started to almost feel depressed towards the end of the summer so right now, I am thriving off this bustling energy! I have also been feeling oh so INSPIRED! I am a hard working, motivated Capricorn girl who finds inspiration everywhere and all of the time. In a new season like fall, the fashion inspiration juices are free flowing! This brings me to my latest little project that hit me like a bag of bricks (my own weird saying when I get a feeling and just have to go with it). I felt I wanted to update the site with more fall/winter inspired photos, but also with a more lifestyle feel. Why you might ask? Well, my business is soooo personal! I am sharing things all of the time and that has been consistent for three years now. To have photos in my home aka the "Style Snob HQ" just seemed to make sense this time around. I want to invite all of YOU into my space where I create and work, serving all of you through my love of fashion.
We had the best time working with Nicole Kirschner, the same photographer that did the current website photos when we we launched in the spring! She specializes in wedding & engagement photography but I LOVE her warm, happy vibe and simply need it to convey the vibe of my brand.
I also had Josh's fab cousin, Daniella on set to do my makeup this time. I always say I am not a makeup girl, I do the bare minimum but I am surely having way more fun these days letting makeup artists go crazy and trying new things. Here is a sneak peak.
I always intend to share way more than I do every week. To be honest, sometimes I feel like I probably bore my customers as I am a 29 year old girl who just has fur babies and a boyfriend and works all the time. Not much interesting stuff goes on unless I am traveling (at least that's how I have always felt because all I do is work). So with having photos that represent my brand that were taken in my home, the goal was to have those that shop from me and follow me to feel a little bit closer to me while they are looking around the website or scoping out any of my social media content.
This whole running of a "social boutique" has its ups and downs. Right now its on the up and up, I am not looking down...just forward or back to reflect I LOVEEEE reflecting). To some it just might be photos, but for me this was yet another project that represents GROWTH. It also took a month of pre planning looks, and then the prep of getting the home together for the shoot (thank goodness for Josh's parents). Also the coordination of the photographer and the makeup artist and making sure Josh got off work so he could be there to help too. But I do this all while trying to maintain my goals every week for my boutique between the collection, shipping, trying on for my IG story and everything in between. But like I said, BUSY IS BETTER. I thrive like this. Anyone else thrive this way?
Stay tuned for a facelifted website!